Marketing Manager
Waltham, MA
Full Time
Marketing
Senior Manager/Supervisor
Role Summary/Purpose
The Marketing Manager will be responsible for the development, improvement and execution of all marketing campaigns through Awesome Gym Inc.’s marketing platform.
Duties of Position
- Execute marketing campaign programs by developing emails, landing pages, nurturing programs and web forms using Awesome Gym Inc.’s marketing automation platform.
- Collaborate with a cross-functional team to plan, deliver, and execute successful customer acquisition and marketing programs.
- Build appropriate segmentation lists of customers and prospects based on digital marketing behavior, such as past email engagement, website interaction (content downloads, website visits, etc).
- Measure effectiveness of marketing campaign programs and further optimize to convert leads into customers.
- Work to protect Awesome Gym Inc.s email reputation and minimize list decay and unsubscribes, while increasing the productivity of our email sends.
- Ensure accurate and complete information is captured in our customer relationship management (CRM) system.
Qualifications Required
- Bachelor’s degree or higher in Marketing or related business field
- 2-3 years’ experience with a marketing automation platform like Marketo, Eloqua, or Pardot (Preferably Marketo)
- Excellent writing, proofing, and communications skills
- Strong attention to detail
- Ability to work independently with minimal supervision and prioritize and manage tasks effectively
- Demonstrate willingness to learn and utilize creative, problem-solving techniques
- Working knowledge of HTML is a plus
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